Instagram hides like counts
1 August 2019
With Like Count
Like Count Removed
“We want your followers to focus on what you share; not how many likes your posts get.” – Instagram
Instagram has announced a small design change to test effects on mental wellbeing.
Instagram is now hiding like counts to reduce competition and impact on users’ well-being. What was originally being tested in Canada is expanding to more countries, including Italy, Australia, Brazil, Ireland, Japan, and New Zealand.
You will now notice that posts will show ‘Liked by [username] and others’ below a post instead of the number of likes. You will be able to see the number of likes on your own posts received, but not others.
Instagram says this will take the “competition” out of posting and ease the “pressure” on users to post the kinds of photos that get lots of likes (e.g. selfies and sunsets).
Influencers are finding this change demotivating
Jem Wolfie a Perth-based fitness and food influencer says “They said they’re doing it to take the competition out of posting – I’m not in competition with anyone on Instagram, I’m here to run a business. They’re taking a tool away that’s really important for us.”
I’m glad this is getting more testing and I still want to see more data on reach and engagement levels for those impacted. We will see how this change goes, but we can assume it will be permanent.
As Instagram hides likes, users are switching to business accounts. See more information on Social Media Today.
Updates
Don’t be fooled by this!
Ignore WhatsApp Upgrade message. The "WhatsApp Gold", "WhatsApp Plus", or "WhatsApp Premium" messages to upgrade, is not official releases from WhatsApp, but they have also been linked to scams and the potential distribution of malware. While these names might sound...
Domain Names in Australia are Changing, Find Out What Your Business Needs to Do About it.
If your business has an existing eligible .com.au, net.au domain name, you have until 20 September 2022 to apply for Priority Status to register a shorter .au domain matching your name. Find out what this means for your business.
Will Chat Marketing work for your business?
Exciting news…we are now Chat Marketing certified…Meet Tess our new team member. Tess is… receiving as high as 95% open rates as compared to 15% for email
Subscribe ✅
Subscribe to learn the techniques you need to take the guesswork out of online marketing. (opens in Messenger)